Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 The Estée Lauder Companies - Beauty Packaging

What are you searching for?

Sign in
Fast Track

The Estée Lauder Companies

Author Image

By: Jamie Matusow

Editor-in-Chief

Patrice Béliard, previously president of Beauté Prestige International USA at Shiseido, has joined the Aramis and Designer Fragrances division of The Estée Lauder Companies (ELC) as senior vice president and general manager of global market development. Béliard will oversee the global development of the division’s eight designer fragrance brands, reporting to Daniel Annese, global brand president.

He will also work with Caroline Geerlings, managing director of ELC Ventures, in helping to shape the strategies of some of the niche brands Lauder has acquired within the past year.

Cédric Murac has joined the division as vice president, global creative. He will be responsible for all global creative strategy, including conceptual work and execution. Murac has served in advertising, fashion and luxury marketing for 15 years, working with Parisian agencies including Publicis 133 Lux, BETC Luxe and Mazarine Mademoiselle Noï. He will also report to Annese.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters